key2advance emerged as founder and director Mona Shair-Wloch professionalised her passion for helping people reach their potential. All her workshops began in a similar way: recognizing needs and trends, identifying what gaps exist within her training, and researching current methodologies and practices before harnessing her creative energy to build enriching and entertaining ways to address those needs. Today, key2advance has grown to a multi-disciplinary organisation featuring dozens of sharp contributors who work with a wide range of corporate, academic, diplomatic, and public sector clients. Starting with advising students in her living room on career choices, Mona's first workshop, “What is your dream job and how to get it?”, was soon commissioned by her Alma mater, the Brussels School of International Studies. Incorporated in 2007, key2advance quickly became a formal career support provider, helping graduates succeed in the competitive EU job market.  ​ Believing that “luck is when opportunity meets preparation”, key2advance’s foray into the corporate world came after a senior manager in the hospitality industry by chance attended one of their early public speaking workshops. Impressed by the engaging delivery and professional content, they were brought in to deliver workshops within the company’s teams and provide one-on-one coaching with their top executives. This success led to collaborations with major international players such as Accor, Marriott, Grünenthal, and the Robert Bosch Foundation. Today, key2advance continues to humanize business, offering transformative, emotionally intelligent support to leaders and teams across the globe.